Honda won the 2012 brand award for non-luxury makes for the second consecutive year, while Acura took home the luxury brand award for the first time. Edmunds.com found that Honda’s average projected retained value after five years is 47.9%, while Acura’s average projected retained value is 44.6%. In each case, the percentage is based on the average five-year retained value of the carmaker’s 2012 models that launched prior to the end of 2011.
“Honda has long had a reputation for dependable used vehicles, and that is reflected in today’s booming used car market,” said Joe Spina, Director of Remarketing at Edmunds.com. “And with Acura beating out all other luxury brands, Honda’s family of vehicles continues to expand the company’s status as one of the best values available to car buyers today.”
Edmunds.com named a total of 23 winners in its model-level categories, ranging from “Sedans Under $20,000” to “Large Heavy Duty Trucks.” Ford led all carmakers with five model-level awards, followed by Honda with four. (A full list of the model-level winners can be found in Appendix I at the end of this release).
All model year 2012 vehicles that were launched by the end of 2011 and that had unit sales in February 2012 that were at least 20 percent of the average unit sales for the models in its segment were eligible for this year’s model-level Best Retained Value® Awards. Edmunds determined each model’s competitive segment based on its body type and the sales-weighted average MSRP of all available styles (excluding destination charges) of that model’s body type. All makes that had over 100,000 unit sales in 2011 were eligible for this year’s brand-level Best Retained Value® Awards.
The Best Retained Value® Awards are given annually
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